After its 50+ challenge, the Canadian Cancer Society launches its fall challenge with a mission: to increase active mobility among people aged 49 to 69, in order to increase their level of physical activity and reduce the risk of certain cancers.
There's no age limit for taking part in a SquadEasy challenge.
We'll let you discover in two scrolls how the Canadian Cancer Society succeeded in getting nearly 300 participants to integrate physical activity into their routine, for their health and to prevent the effects of a sedentary lifestyle.
THE REASONS FOR SUCCESS
Context
In autumn 2022, the 50+ Challenge was launched, with the main aim of increasing active mobility among people aged 50 and over, in order to increase their level of physical activity and reduce the risk of certain cancers.
Following the success of this first challenge, the 30-day Challenge followed in spring 2023, with the same objective. The people targeted were somewhat different, with ages ranging from 45 to 69, because a sedentary lifestyle concerns us all.
Objectives and implementation
Create multi-generational motivation around active transportation and limiting sedentary lifestyles, by encouraging people to actively move around on a daily basis to combat sedentary lifestyles.
Guaranteed success
283 participants, divided into 96 teams
1,394kg of CO2 avoided, or 590,678km by TGV
All ages took part: 44 and under (30.65%), 45 to 49 (9.68%), 50 to 59 (32.26%), 60 to 69 (18.55%) and 70 to 79 (8.87%).
A CERTIFIED PERFORMANCE
Results on turnover, sick leave and sedentary lifestyles compiled by Goodwill Management.
a certified rh performance
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The 1st mobility carbon footprint
Use carbon footprints to improve your results over the long term, based on ADEME methodology.
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The proof that it works
0%
took part to maintain their physical health.
0%
feel that the application has motivated them to be physically active.
0%
would like to take part in a future edition of the 30-Day Challenge.
0%
have integrated more active transportation into their daily lives.
0%
managed their stress better.
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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