The 50+ Challenge and the 30-Day Challenge encouraged participants aged 45-69 to adopt active mobility to combat sedentary lifestyles and reduce the risk of certain cancers.
With 283 participants across 96 teams, these intergenerational challenges helped avoid 1,394 kg of CO2.
A great success proving that staying active is for all ages!
THE REASONS FOR SUCCESS
Context
In autumn 2022, the 50+ Challenge was launched, with the main aim of increasing active mobility among people aged 50 and over, in order to increase their level of physical activity and reduce the risk of certain cancers.
Following the success of this first challenge, the 30-day Challenge followed in spring 2023, with the same objective. The people targeted were somewhat different, with ages ranging from 45 to 69, because a sedentary lifestyle concerns us all.
Objectives and implementation
Create multi-generational motivation around active transportation and limiting sedentary lifestyles, by encouraging people to actively move around on a daily basis to combat sedentary lifestyles.
Guaranteed success
283 participants, divided into 96 teams
1,394kg of CO2 avoided, or 590,678km by TGV
All ages took part: 44 and under (30.65%), 45 to 49 (9.68%), 50 to 59 (32.26%), 60 to 69 (18.55%) and 70 to 79 (8.87%).
The proof that it works
0%
took part to maintain their physical health.
0%
would like to take part in a future edition of the 30-Day Challenge.
0%
have integrated more active transportation into their daily lives.
VERBATIM,
"Specific individual challenge with some colleagues to have the more global points at the end of each season so it pushed me more to practice some running activities."
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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