Action Against Hunger mobilizes thousands of employees through a solidarity sports challenge on the SquadEasy app.
Every kilometer covered helps raise funds to combat the effects of the climate crisis.
The result: 1.5 million kilometers and 4 solidarity missions accomplished !
Target audience
Partner companies
Participants
6 333
Solidarity mission
4 humanitarian missions in 5 countries in Africa and South Asia
Pack
SquadAdvanced
THE RECIPE FOR SUCCESS
Context
Action contre la Faim knows how to get things moving. By rallying over 6,000 employees through inter-company challenges, they transform teams' daily lives into a global solidarity movement. On the SquadEasy app, every step counts, and every kilometer covered brings us closer to the ultimate goal: supporting a cause that moves us.
Objectives and set-up
Involving and raising the awareness of dozens of companies, no less. And to achieve this, they're focusing on physical activity and low-carbon mobility. Their mission? To collect donations to combat the effects of the climate crisis on populations. A challenge with heart, but above all with impact.
Guaranteed success
Action contre la Faim set the bar high, but not for nothing. Together, they covered no less than 1.5 million kilometers. And to top it all off, they completed 4 solidarity missions. Not bad, eh?
PROOF THAT IT WORKS
0%
took part in the solidarity mission.
0%
feel that cohesion within the company has improved.
0%
feel there's a better working atmosphere thanks to the challenge.
VERBATIM,
"You come across strangers in the street walking, running… with the armband, you ask them, 'Challenge?' You nod at each other and share a knowing smile it's a great feeling !"
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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