HSBC Continental Europe launched a connected solidarity challenge on the SquadEasy app to engage its teams across Europe around three major causes: climate, diversity, and carbon footprint.
Together, employees covered 335,000 km, avoiding 24,000 kg of CO2 while strengthening their shared commitment.
A great collective victory that proves impact is even stronger when we act together!
target group
HSBC Group employees
NUMBER OF PARTICIPANTS
2 018
Number of teams
273
formula
SquadAdvanced
The recipe for success
Context
As part of its sustainable development strategy and the reorganization of its activities in Europe, HSBC Continental Europe wants to mobilize all its employees in a connected solidarity challenge. On paper, it sounds ambitious. But when we all get involved together in causes that are bigger than ourselves, it's a lot easier.
Objectives and implementation
Bringing together employees from all over Europe, with different cultures, languages and work processes, is quite a challenge. And it starts with recreating spaces for freedom and initiative on the SquadEasy app. And at HSBC, we're taking a triple approach. The aim is to unite their teams around 3 solidarity missions: climate issues, diversity and inclusion, and raising awareness of the bank's direct carbon footprint.
Guaranteed success
HSBC employees were on fire. Together, they reached new heights: covering 335,000 kilometers. Can you imagine? And not to do things by halves, each day, that's 8,000 steps per active user, and in the end, 24,000 kg of CO2 avoided. Hats off to them!
The proof that it works
0%
participated to support the solidarity mission.
0%
feel they have communicated more with their colleagues thanks to the challenge.
0%
would like to take part in a new challenge.
VERBATIM,
"As well as the physical benefit, being out walking allowed me to bump into neighbors and hear their news."
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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