Transgourmet launched a connected challenge on SquadEasy to engage its employees around team cohesion and environmental responsibility.
Thanks to physical activities and low-carbon travel, 206 participants covered 37,346 km.
Result: 2,794 kg of CO2 avoided and a great collective momentum around well-being and CSR!
The reasons for success
Context
The Transgourmet group, leader in the food wholesale sector, employs 3,000 people in France. As part of their CSR strategy, they called on SquadEasy to raise awareness, bring people together and improve team cohesion through a connected challenge.
Objectives and implementation
Involve as many employees as possible in a fun challenge involving physical activity and low-carbon means of transport. Raise awareness of eco-responsible practices while improving well-being in the workplace. Carry out sporting challenges by measuring performance with the tracker integrated into the SquadEasy application.
Guaranteed success
37,346 km covered
206 participants
2,794 kg of CO2 avoided
Rather good figures.
The proof that it works
0%
participated for the solidarity mission.
0%
feel that cohesion within the company has improved.
0%
feel there's a better working atmosphere thanks to the challenge.
VERBATIM,
"It's the comeback of the 30-40-year-olds! Our younger colleagues thought they would outpace us, but the goal is mobility, not athleticism. We take so many more steps than they do! They didn't see it coming."
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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