For the third year running, AIDES is organizing its inter-company challenge to raise awareness of HIV and collect donations to fight the disease.
The reasons for success
Context
Aiming for 0 AIDS by 2030!
AIDES wanted to create excitement around the annual #fêtel'amour event in support of this project, while at the same time really involving partners in the cause.
Objectives and implementation
"1,160,000 kms to be covered to enable AIDES to distribute its annual quota of condoms".
The aim was to mobilize partner companies around this mission of solidarity (1km covered = 1 condom financed) to inject money into the project, and to raise awareness of the AIDS cause while collecting further donations.
Guaranteed success
A successful solidarity mission: €16,000 raised for AIDES (1,160,000 condoms distributed by AIDES to fight AIDS), with the involvement of 257 participants!
The proof that it works
0%
feel there's better communication.
0%
feel that cohesion has improved.
0%
of subscribers actives on the app.
VERBATIM,
Searching for photos alone or in a group is a great way to stay motivated and connect with others."
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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