L’OCCITANE launched several challenges with SquadEasy, including Race For Vision, to engage its employees in the fight against preventable blindness.
With 8,783 participants and 777,472 km covered, €350,000 was raised for the Foundation.
A great success, with 71% of employees motivated to stay active and 66% ready to get even more involved!
Target audience
Employees
Number of participants
8 783
Package
White label
Association
Occitane Fondation
The reasons for success
Context
Since 2016, the L'OCCITANE Foundation has set up a program, Union For Vision 10 by 20, aimed at combating avoidable blindness worldwide.
To pass on the Foundation's values to employees, the group chose SquadEasy to set up a challenge, combining physical activity and responsible commitment.
Objectives and implementation
"What we want is to give our employees a taste for the Foundation's actions through physical activity" Julie Goldenstein, Head of Internal Communication and Employer Brand chez L’OCCITANE Group
In addition to its Foundation program, L'Occitane wanted to address two issues:
- Involve as many international employees as possible in the program
- Promote their well-being.
The company therefore created Race For Vision, a dedicated white-label SquadEasy application.
This fun, connected challenge, combining physical activity and employee involvement, has raised funds to support projects to combat blindness in its subsidiaries and distributors.
Guaranteed success
350,000 was raised for the Foundation, thanks to the 777,472 km covered by all users, i.e. 8,783 people worldwide.
66% of participants want to make a personal commitment to the Foundation thanks to Race For Vision.
71% were motivated to engage in sporting activities thanks to the challenge.
"We saw a real difference in terms of commitment. Participation was at all levels: factories, retails, office."
VERBATIM,
"Neither rain, nor thunder, nor even a pandemic can stop us from running for a good cause !"
They talk about it better than we do
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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