The L'Oréal factory in Ormes launched a SquadEasy challenge in July 2023 to boost team cohesion and employee well-being among its 340 employees.
Results: 1,069 kg of CO2 avoided and a 4.2/5 satisfaction rating.
A true success, as 86% of participants are ready to do it again!
Target audience
employees
Number of participants
340
package
SquadAdvanced
The reasons for success
Context
The Ormes factory in France specializes in the manufacture of make-up products.
Following a first successful sports challenge in 2022 for Movember, l'Oréal usine d'Ormes has decided to repeat the SquadEasy experience in summer 2023 to encourage its teams to stay in shape, even between barbecues!
Objectives and implementation
During the month of July 2023, the "En F'Ormes" challenge invited 340 employees to participate in order to strengthen collective well-being, and improve cohesion within the factory.
Guaranteed success
Conquered employees, with an average challenge score of 4.2 / 5
1069 kg of CO2 avoided, or more than 4000km by short-haul plane
86% of participants would like to take part in another challenge
The proof that it works
0%
practiced more sports than before the challenge.
0%
feel in a better mood.
0%
feel that cohesion within the company has improved.
VERBATIM,
"Tout le monde se croise sur les bords de Loire le weekend en train de courir ou de pédaler"
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
-1.webp)
.png)
.webp)
