CNP Assurances, an engaging initiative to donate 60,000 euros to two humanitary associations in support of the Ukrainian people.
We'll let you discover in two scrolls how, for six weeks, a wave of enthusiasm and generosity swept through the employees of the CNP Assurances group.
The reasons for success
Context
CNP Assurances, a global player in the insurance industry, engages its teams through sports and CSR challenges. The SquadEasy application mobilizes thousands of employees in France and abroad around issues of sustainable development and health.
Objectives and implementation
Use the application to improve internal cohesion and links between employees. Use fun challenges and physical activity (running, walking, cycling, etc.) to reach a common goal as a team. Involve employees in supporting two humanitarian associations helping the Ukrainian people.
Whether on foot, by bike or in a wheelchair, the 2,234 participants, divided into 315 teams, rallied together to cover 280,000 km, or 7 times around the Earth.
Guaranteed success
Their initial goal was ambitious, but thanks to their perseverance, they exceeded all expectations, having already completed the distance 16 days before the end of the challenge.
As a result, the final target was raised to 384,400 km - the distance from the Earth to the Moon - to unlock an additional donation of 10,000 euros for the two selected charities.
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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