For the past 7 years, Edenred has been organizing 'Edenraid,' a connected sports challenge bringing together its employees from 45 countries around sustainable mobility and a solidarity cause.
By taking on inclusive challenges, 5,300 participants helped raise €50,000 for Médecins Sans Frontières.
The cherry on top: this initiative also helped reduce the company’s carbon footprint!
Target audience
Edenred employees
PARTICIPANTS
5 300
Supported association
Médecins Sans Frontières
Pack
SquadAdvanced
THE RECIPE FOR SUCCESS
Hunger justifies means at Edenred. On the menu: sport, sustainable mobility, and above all memorable moments with colleagues.
Context
To engage its employees and strengthen its employer brand, the Edenred group has been organizing "Edenraid" for the past 7 years. A sporting and connected challenge, but above all a worldwide collective adventure. It's an effective way of rallying teams around the Group's CSR strategy, while accomplishing a mission of solidarity in aid of Médecins Sans Frontières.
Objectives and set-up
At Edenred, they've decided to think big, very big. Their objective? To unite employees in 45 countries around a common, unifying cause. The aim? To offer all employees fun challenges in sustainable mobility, while being 100% inclusive and accessible.
Guaranteed success
And the results? 5,300 participants took part, generating 50,000 euros for Médecins Sans Frontières. And the little extra? This mobilization also helped reduce the carbon footprint of the whole company. Enough to quickly swap your car for your bike.
PROOF THAT IT WORKS
0%
participated to support the solidarity mission.
0%
feel in better shape.
0%
have changed their behavior in favor of the planet.
VERBATIM,
"My boss and me challenged each other a lot and made it from 5th to the first place in our group 🤘"
THEY TALK ABOUT IT BETTER THAN WE DO
ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association
"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "
Victor Jumaucourt, Internal communications manager
"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "
"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."
"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."
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