Case study - L'Oréal

The reasons
for success

Context

The Ormes factory in France specializes in the manufacture of make-up products.

Following a first successful sports challenge in 2022 for Movember, l'Oréal usine d'Ormes has decided to repeat the SquadEasy experience in summer 2023 to encourage its teams to stay in shape, even between barbecues!

Objectives and implementation

During the month of July 2023, the "En F'Ormes" challenge invited 340 employees to participate in order to strengthen collective well-being, and improve cohesion within the factory.

Guaranteed success

Conquered employees, with an average challenge score of 4.2 / 5
1069 kg of CO2 avoided, or more than 4000km by short-haul plane
86% of participants would like to take part in another challenge

THEY TALK ABOUT IT BETTER THAN WE DO

"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."

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Oriane Tisseyre,
Head of finance

TOGETHER CHALLENGE HSBC: Working together to save the planet

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HSBC

MOVE FOR YOUTH Société Générale : to pay your colleague back in his own coin.

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Société Générale

"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."

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Jean-Daniel Laffely,
CEO groupe

EDENRED: THE HUNGER FOR VICTORY FIRST Edenred mobilizes over 5,300 employees in 45 countries in support of Médecins Sans Frontières.

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Flore Cholley,
Worldwide ESG & Sustainability

ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association

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Action contre la faim

"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "

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Victor Jumaucourt,
Internal communications manager

"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "

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